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Key Skills

  • Digital Marketer

  • Content Creation 

  • Social Media Marketing

  • Email Marketing 

  • SEO & SEM

  • Google Ads

  • Creative

  • Communication

  • Time Management

Education

NSCC Digital Marketing 

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Marketing 101

Target Audiences, Personas, Segmentation, Strategic Marketing, Market Research, Consumer Behaviour, Future of Marketing, Content Marketing Plan.

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Email Marketing 5050

CASL Legislation, Clickthrough Rates, Email Design and Best Practices, Develop an Email Campaign, Hubspot Certification, Campaign Results and Analysis.

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Fundamentals of Digital Marketing

Traditional vs. Digital Marketing, Inbound/Outbound Marketing, Types of Digital Marketing, Digital Marketing Tools, Objectives, Goals and KPIs, Managing Online Brand Reputation, Content Marketing Plan.  

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Social Media 5020

Social Media Audit, Social Listening, Sentiment Analysis, Content Pillars, Social Media Platforms, Organic and Paid Content, Ad Auctions, NSCC eCampus post, Create content for company,  Hootsuite Certification, Meta Certification.

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Content Marketing 5010

Leads and lead magnets, Lead Magnets and Personas, Pain Points, Branding, Curated Content, Content Calendar, Buyers Journey, Value Proposition, Content Marketing Plan.

Image by Milad Fakurian

SEO & SEM

Complete Google Ads Search Certification and Google Ads Measurement, Work with Google Immersion Project, Create and Launch Google Ads for Non-Profit Organization,
Website Creation, SEO Strategy.

Certifications

Hootsuite Academy Platform Certification

Hootsuite Academy
Platform Certification

  • Developed skills to proficiently use core Hootsuite products.

Social Marketing Certified Professional

Hootsuite Academy
Social Marketing

  • Developed Foundational social marketing skills to grow followers, engagement, and business results.

Google Ads Search Certification

Google Ads Search 

  • Developed skills to translate a vision for online marketing into a digital marketing strategy.

  •  Develop a Google Search strategy.

  • Generate a plan to increase leads, sales, or web traffic using Google Search.

  • Be able to develop plan to reach customers with Google Search Audiences.

Google Ads Measurement Certification

Google Ads Measurement

  • Developed skills to translate marketing objectives into measurable actions.

  • Set up tracking to effectively measure sales, app downloads/installs, leads.

  •  Understand how to analyze and action on insights from your conversion tracking data. 

  • Instagram
  • Facebook
  • LinkedIn
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