ZOË IRVINE
Porfolio
NSCC Digital Marketing Projects
Researched the popular social media platform YouTube and created a report through Canva. Report includes important information to know as a marketer, such as, the background and history, the benefits to a marketer, who uses the platform important analytics
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Created a 30 day content calendar for popular Halifax gym Evolve Fitness. Calendar includes the social media platform, date to be posted, objective of post, key message, and the media included with each post.
Social Media Content Creation & Management
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Manage Instagram account for Lunenburg artist Sally Hutchinson. Content includes posts of paintings, upcoming courses and events, and reels. Track analytics and stay up to date and in communication with artist.
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Created Instagram content for popular Halifax gym, Evolve Fitness. Tracked analytics of both posts, keeping track of views, likes, comments, shares and new followers.
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